Press kit

Brand guidelines

Everything you need to represent Faciem correctly.

FACIEM
FACIEM
#233137
#9AAEB5
#CDDBE1
#758084

  • Wordmark

    FACIEM in Instrument Sans, tracked wide. Dark ink on light backgrounds, white on dark or photographic backgrounds.

  • Mark

    An F drawn as a measurement line with a landmark node. Never distort or recolour.

  • Colours

    Ink #233137 · Accent #9AAEB5 · Mist #CDDBE1 · Grey #758084

  • Type

    Instrument Sans carries all product and communication copy. Geist Mono is the label face: uppercase only, set small. Instrument Serif italic is used sparingly for emphasis.

  • Photography

    Portraits on muted blue-grey backgrounds. Even light, neutral expressions, no filters.

  • Tone

    Measured, calm, specific. We never rate a face and we never mention surgery as a recommendation.