Insights
The aesthetics literature, explained one measurement at a time.
Measurements
What a term means, how it is measured, and what the normal range is.
Concerns
Common worries, region by region, and what actually helps.
Procedures
What the options are, what the evidence says, and what to ask a provider.
Attraction science
The pillars: averageness, symmetry, dimorphism, proportion, neoteny.
Comparisons
How Faciem differs from apps, filters and AI assistants.
attraction science · 7 min read
Facial symmetry: an evidence-based guide
What symmetry is, how it is measured, why it matters less than people think, and what actually moves it.
attraction science · 6 min read
Facial averageness: an evidence-based guide
Why faces close to the population average are rated attractive, and why that is not the same as being plain.
attraction science · 8 min read
Facial dimorphism: an evidence-based guide
Masculine and feminine facial traits, what they signal, and why balance beats extremes.
attraction science · 7 min read
Facial symmetry: an evidence-based guide
What symmetry is, how it is measured, why it matters less than people think, and what actually moves it.
attraction science · 6 min read
Facial averageness: an evidence-based guide
Why faces close to the population average are rated attractive, and why that is not the same as being plain.
attraction science · 8 min read
Facial dimorphism: an evidence-based guide
Masculine and feminine facial traits, what they signal, and why balance beats extremes.
measurements · 4 min read
What is canthal tilt?
The angle of the line from the inner to the outer corner of the eye, and what a positive or negative tilt does to how the eyes read.
measurements · 4 min read
What is the gonial angle?
The angle at the corner of the jaw, how it is measured on a profile photo, and what it does to jaw definition.
measurements · 5 min read
What are the facial thirds?
The three vertical zones of the face, the classical ideal, and why hair and brows change the proportions people perceive.
concerns · 5 min read
Under-eye circles and hollowness
The three different causes people call "dark circles", and why each needs a different fix.
concerns · 5 min read
Uneven skin texture
Why texture is the highest-impact, lowest-effort item in most protocols, and the routine that fixes most of it.
procedures · 6 min read
Retinoids: what the evidence says
Over-the-counter retinol versus prescription retinoids, expected timelines and side effects.
comparisons · 4 min read
Faciem versus face-rating apps
Apps give you a number in ten seconds. We give you a plan in 28 days. Here is why the difference matters.